So you’ve decided to launch a B2B eCommerce channel. Now what?
Opening an online sales channel brings huge benefits for B2B buyers. But changing old habits can be difficult. How do you get your customers to actually adopt your online purchasing processes?
View this webinar with our partner, Dynamicweb, as we discuss tips for solving one of the biggest challenges in the shift to B2B eCommerce: increasing adoption.
We'll discuss:
- Reducing internal resistance - compensating sales reps for online sales
- Helping customers facilitate transactions and grow confidence
- Preferred pricing and incentives for online orders
- Familiarity - mimicking the B2C purchasing experience
- Intelligent marketing - hyper-focus your campaign efforts to non-adopters
