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Food Traceability: Understand the strengths, limitations, and risks of your current capabilities
Ask any senior executive at a food company about traceability, and they’re likely to say, “We have solid capabilities in place.”
Because if they don’t have good traceability, they’re not likely to admit it to an outsider.
It’s as if some executives carry a list of regulatory requirements in their mind. If they’ve mentally checked the box of traceability, they’re loath to consider the topic much further.
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